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How GlamCorner has used digital marketing to go from startup to multi-million dollar business

Read more How data analytics reporting is helping Fox Sports tone up its business ambitions “But as we got bigger, we realised we had to get more sophisticated.” About a year ago, the team realised the bigger the customer base got, the more diverse the types of customers. GlamCorner has used a variety of software for delivery of email marketing over the years and is now using Emarsys. “We had so many different customers at different stages of the customer lifecycle, who are consuming our service for different purposes. To make better use of that, and deliver a better experience to our customers, we needed to dig a bit deeper when it came to email,” Jones said.   “Our list of what we wanted from email to go a lot deeper and get a lot more sophisticated was long. Particularly, we wanted to deliver dynamic product recommendations inside the email, we wanted that to be a curated and personalised experience for every single person. “Personalisation is that an email arrives at a useful time and is filled with products that people are interested in. When we gave it that level of attention, that channel started growing significantly for us.” On top of this, GlamCorner uses Domo as a business intelligence tool. “It democratises access to important decision-making data and information in our company that allows all members of our team across all areas to be able to make higher quality decisions, faster,” Jones said. “We have also been utilising Domo’s built-in artificial intelligence engines and features to identify patterns and predict trends to complement our team’s decision making.” Read more CMO’s top 8 martech stories for the week – 2 August 2018 One of the lessons the husband and wife team learned is not to get too narrow in focus. For example, just because someone was looking at bridesmaid dresses doesn’t mean they are the bride.

For the original version including any supplementary images or video, visit https://www.cmo.com.au/article/644035/how-glamcorner-has-used-digital-marketing-fuel-multi-million-dollar-business/

Libertines frontman Pete Doherty wins cafe breakfast fame These are external links and will open in a new window Image caption The huge breakfast comes on a serving platter Libertines frontman Pete Doherty will have his name inscribed on a wall of fame in a Margate cafe after scoffing a “mega breakfast” to claim it for free. He put away the feast inside 20 minutes to beat the challenge set by cafe owner Mark Ezekiel. The fry-up included four bacon rashers, four eggs, four sausages, a burger and chips, plus plenty of trimmings. The “Can’t Stand Me Now” singer is well-known in the Kent town where the band are building a studio and hotel. “He had his dog with him, that’s why he sat outside,” Mr Ezekiel said. “We said ‘you can’t feed your dog or the challenge is void’. “He said it’s a £4,500 dog and I’m not giving him fried food.” However, Mr Ezekiel said only some of the breakfast – which he estimates contains about 4,000 calories – was fried. Image caption Staff at Dalby Cafe said Doherty was “pretty chuffed” with his achievement The cafe owner said Doherty was a regular in the area, but this was his first visit to the cafe. “People chat to him and he’s very friendly,” Mr Ezekiel said. “He’s really down to earth. Even my sister bumped into him walking his dog.” Image caption The musician’s name will now be added to the Wall of Fame The cafe’s “beast of a breakfast” menu comprises four eggs, four bacon rashers, four sausages, a quarter-pound burger, hash browns, mushrooms, chips, onion rings, bubble and squeak, two slices of thick bread and a choice of beans or tomatoes.

https://www.bbc.co.uk/news/uk-england-kent-45264871

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