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'Queen of prints' Orla Kiely's fashion brand set for liquidation

The signature Orla Kiely print. Celebrity endorsements and being on trend dont always guarantee results. Businesses must remain vigilant, adapt and innovate with a core strength if they are to rise out this distressing time for retail. The problems at Orla Kiely come amid widespread difficulties on the high street that have pushed well-known retailers including House of Fraser and Toys R Us into administration. A whole string of retailers, including New Look and Mothercare, have embarked on mass store closures as they cope with the switch to online shopping and a slowdown in consumer spending. Sign up to the daily Business Today email or follow Guardian Business on Twitter at @BusinessDesk Kiely, who set up her own label 23 years ago after cutting her teeth as a wallpaper and fabric designer, was this year celebrated in A Life in Pattern , an exhibition at the Fashion and Textile Museum in London. Her breakthrough came in the mid-1990s with her signature laminated bags that featured a simplified plant print in bright and bold colours. In recent years the brand has become ubiquitous as its simple colourful graphics have played into the trend for mid-century furnishings.

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